Capturing Attention in the Digital Age: A Design Thinking Approach
Tullio Siragusa
NOVEMBER 13, 2023
The Attention Economy: A New Paradigm In this era of digital saturation, the concept of the attention economy has emerged as a new paradigm, fundamentally changing how businesses approach marketing and engagement. It’s not simply about who shouts the loudest; it’s about who can engage consumers in the most meaningful and memorable way.
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