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Keeping Your Business Relevant In The Digital Age

The Human Factor

Training and education will equip you and your teams with the necessary knowledge and skills to make digital work for your business, so make sure you include digital training in your development strategy going forward. Check out some free digital marketing courses or learn about social media to help you develop your knowledge.

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Your New Excuse to Get an Xbox

Boxes and Arrows

Websites, for the most part, are not. Take a moment and think about what video games look like, what they sound like, the way you can move on the screen, what “you&# can be. Video games have become sophisticated creations that can take years to develop, weeks to play, and days to go platinum.

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Could Your Business Brand Have a PR Problem?

The Human Factor

Outsourcing everything from your web design to your digital marketing can be a highly effective way of boosting your brand’s public perception while also making your life a little bit more liveable. Speaking of digital marketing… You’re basing your marketing on creative hunches, not market research.

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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

The performance metrics are chosen to directly reflect your site’s business goals and might include things like how many product purchases were made on your site (a sales goal), how many people signed up for the company newsletter (an engagement goal), or how many people watched a self-help video in your FAQ section (a customer service goal).