Engineering Marketing Social Innovation Software Review 
Tullio Siragusa
OCTOBER 9, 2023
However, bigger isn’t always better when it comes to innovation. Large enterprises often lose their agility due to organizational inertia and bureaucracy. Beware the Lure of Sophisticated Systems In an effort to match larger competitors, some startups integrate complex software systems and infrastructure too early.
Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.
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Tullio Siragusa
AUGUST 7, 2023
The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors.
Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.
Tullio Siragusa
JANUARY 23, 2023
This can include everything from understanding the competitive landscape, to identifying potential customers, to developing go-to-market strategies. This could include areas such as sales and marketing, product development, or human resources.
Tullio Siragusa
MAY 15, 2023
An engineer or a product person should understand how the features they’re building or the measures they’re implementing impact the company’s metrics, ultimately driving sales and success. It’s a challenging yet rewarding transition that holds the potential to take a company from merely surviving to genuinely thriving in the market.
Tullio Siragusa
AUGUST 1, 2022
Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market. Then there is digital marketing.
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