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Exploring High-Growth Opportunities in Software Engineering

Tullio Siragusa

Exploring High-Growth Opportunities in Software Engineering The software industry is a mature and vast market with a high demand for software engineers. Let’s explore high-growth opportunities in software engineering, from AI, Cloud Computing to Internet of Things (IoT), and Cybersecurity. trillion by 2026.

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Exploring the Global Smart Cities Market: Software Opportunities

Tullio Siragusa

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue

Tullio Siragusa

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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An Innovation Lexicon

IdeaScale

When I was doing my MBA in the early eighties, the London Business School did not offer a single course on innovation. Over two years I believe we went through just one case study on how to produce and market a new technology (it was on fiber optics). Others define innovation as entrepreneurship – starting a new business.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Example: Kodak, a once-dominant player in the photography industry, struggled to innovate and adapt to the digital age. One famous case is the dismissal of the digital camera concept by an engineer in the 1970s. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012.