Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
In 1994 Peter Drucker defined business models as “stories that explain how enterprises work” and answer the age-old questions of Peter Drucker’s Theory of Business – “Who is the customer? This notion is commonly referred to as the customer value proposition (Johnson et al. References: Chesbrough, H., & Rosenbloom, R.S.
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