How Vodafone produced service innovation from their marketing campaign
Be-novative
JUNE 9, 2017
The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You.
75 
How Vodafone produced service innovation from their marketing campaign
Be-novative
DECEMBER 12, 2018
The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You. Notwithstanding their initial objectives, at the end of the successful marketing campaign, Vodafone decided that it was no time to stop.
Join 34,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Paulo Malta
Innovation 360 Group
APRIL 30, 2017
Paulo Malta is a Senior executive specialized in Sales and Business Development and Marketing Innovations. He has worked for industry leaders such as Cisco and Alcatel using world-class best practices and methodologies to drive revenues and market share. Entrepreneurship. IT & Telecommunication. Areas of expertise.
Why invest in innovation consulting?
mjvinnovation
JANUARY 15, 2021
Innovation has become a buzzword in all market segments, but many companies invest in innovation consulting to remain at the forefront. All markets have become increasingly competitive, with more demanding consumers who are aware of their choices. However, this type of action, without a defined objective, tends to waste resources.
Next-Level Customer Loyalty: The Lock-In Effect – Business Model Inspiration #7
whataventure
JULY 11, 2018
The telecommunication industry has been overwhelming new customers with increasingly favorable offers, while loyal customers have been neglected. For every dollar a customer spends, they will earn at least one point. These points can be spent in a variety of ways, including on flights, hotel rooms, holidays, cruises or even paying bills.
How to Avoid Innovation Theater: The Six Decisions To Make Before Establishing an Innovation Outpost
Steve Blank
DECEMBER 8, 2015
Evangelos and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Including “startup-driven” in the corporate portfolio may make sense if a company: Is being disrupted now, as is happening in many IT, print, retail and telecommunications corporations.
The Innovation Stack
The Inovo Group
JANUARY 28, 2019
Software stacks are used to develop a vast array of complex software systems, from telecommunications and energy network management with millions to billions of nodes and transactions to vast social networks with billions of participants and daily interactions to Massively Multiplayer Online Games (MMOGs) with millions of players and complex worlds.
Let's personalize your content