Top Jobs to be Done Books (JTBD)
InnovationTraining.org
SEPTEMBER 27, 2021
The Jobs to be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. Jobs to be Done: A Roadmap for Customer-Centered Innovation. The book features examples of success and failure, so you can take lessons learned and apply it to your own project or organizational challenge. Get it here.
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