Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
This notion is commonly referred to as the customer value proposition (Johnson et al. In essence, it unifies aspects such as, for example, the cost structure and the applied revenue mechanisms, and points to the elementary question of any firm, namely how to make money in the business. The object of innovation 2.
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