Exercises Marketing Product Strategy Underperforming Technical Team 
BrainZooming
OCTOBER 11, 2016
It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. Being a leading instigator for market disruption ? We can help!
BrainZooming
APRIL 5, 2016
The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BrainZooming
FEBRUARY 22, 2016
During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy.
Taivara
JULY 23, 2018
If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.
BrainZooming
NOVEMBER 2, 2015
Walmart, a brand often immersed in debates about poor employee treatment, is piloting new training for both front-line employees and in-store managers. Department managers are receiving training, greater authority, and latitude to manage their department teams. That does not mean everyone determines and forms strategy.
Boxes and Arrows
APRIL 13, 2017
Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Why this matters to designers.
Moves the Needle
FEBRUARY 26, 2019
When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.
Expert insights. Personalized for you.
40 
Let's personalize your content