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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. Office of Civil Rights.

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What the Cannabis Business Needs in Order to Thrive

Business and Tech

Our panel of experts discusses the political, technological, social, and educational resources the cannabis industry needs to succeed. What kind of technology should cannabis businesses be prioritizing today? The post What the Cannabis Business Needs in Order to Thrive appeared first on Business and Tech.

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Employee Engagement Propels Innovation

Planview

s 2017 State of the Global Workplace Report, 85 percent of employees are disengaged on the job, which is costing companies $7 trillion in lost productivity, turnover, poor customer experience, absenteeism, and lower profitability. However, for this culture to exist, employee engagement is imperative. Unfortunately, most aren’t.

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Understanding innovation's past leads to incredible insight

Jeffrey Phillips

Innovation during this time was focused on technology - especially weaponry. The 1960s through the 1990s were boom years (discounting the Oil embargo) mostly due to dividends we reaped from the investments in technology and the space race. What emerges about innovation from this review of history?

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6 Reasons Your Intranet Is Facing Low User Adoption

Acuvate

The effective use of social networking, mobile, data and cloud technology has transformed every aspect of our personal and business lives, making them more connected by the day. A report by Gartner reveals that at least 40% of intranets fail to deliver a return on investment due to inadequate adoption. Conclusion.

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Monitoring User Experience Through Product Usage Metrics

Boxes and Arrows

Beyond survey methodologies, however, it can be time-consuming to create a recurring channel of in-depth UX insights through these traditional UX research methods because they require time to conduct, analyze, and create reports of findings. conversion rate, renewal rate, revenue) and technology-oriented metrics (e.g.,

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10 Most Popular Tech Scouting Questions Answered

PlanBox Innovation

But how do large companies really track, identify, and launch initiatives that create value from these emerging technologies? Here are the 10 most popular tech scouting questions we’ve been asked over the years, and some best practice advice on what you can do to focus your efforts to maximize output in the short-, mid-, and long-term.