LEAN Marketing Product Development Video 
Boxes and Arrows
AUGUST 26, 2014
Each panelist had made their mark on how design is done in start-ups: Laura wrote the influential O’Reilly book on UX for Lean Startups, and Todd penned the bestselling Rosenfeld Media Prototyping book. Mike founded an influential Lean UX community in San Francisco. . Below is Laura Klein expounds on these key themes of lean research.
InnovationTraining.org
SEPTEMBER 12, 2019
Launching a campaign to customers is nerve-wracking for even the most established marketing department. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead.
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Moves the Needle
OCTOBER 4, 2018
This disconnect leads organizations down the wrong path toward producing products and services that no one really wants , because they aren’t using evidence (data + insights) to guide their product development. Now, every website change or product update is expected to have data and evidence to back it up.
The Inovo Group
FEBRUARY 10, 2021
At the beginning of 2021, Zoom Video Communications (Zoom) had a market capitalization of $116B. Zoom was the result of the inability of Cisco Systems (market cap $189B), to recognize a huge, new opportunity. In frustration, Yuan left Cisco to establish his own company, Zoom Video Communications. The idea was rejected.
hackerearth
MAY 12, 2017
It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Video games became more popular. and Apple came back.
Idea to Value
JULY 21, 2017
When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers.
Corporate Innovation
DECEMBER 17, 2015
Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive offerings for new markets. And in turn connect corporate engineering with innovative startups and corporate strategy with regular updates on technology and market shift.
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