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The Right Way to Do Lean Research

Boxes and Arrows

Each panelist had made their mark on how design is done in start-ups: Laura wrote the influential O’Reilly book on UX for Lean Startups, and Todd penned the bestselling Rosenfeld Media Prototyping book. Mike founded an influential Lean UX community in San Francisco. . Below is Laura Klein expounds on these key themes of lean research.

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How Schibsted Media Group Used Empathy and Evidence to Validate New Ideas

Moves the Needle

This disconnect leads organizations down the wrong path toward producing products and services that no one really wants , because they aren’t using evidence (data + insights) to guide their product development. Now, every website change or product update is expected to have data and evidence to back it up.

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Good Ideas Often go Nowhere: Here’s What You Can Do About It

The Inovo Group

At the beginning of 2021, Zoom Video Communications (Zoom) had a market capitalization of $116B. Yuan was Cisco’s vice president of engineering and in 2011 he pitched a new smartphone-friendly video conferencing system to Cisco management. In frustration, Yuan left Cisco to establish his own company, Zoom Video Communications.

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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. And how you get that is by cutting out the middle man and having real conversations with real customers. Made by customers.

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When innovation led to a reversal of fortunes

hackerearth

Video games became more popular. That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton. Lego has managed to wring sustainability by adopting the Lean startup approach. Mattel caught up. It is a story of disruptive innovation.

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15 most important Innovation Theories your company should be using

Idea to Value

An excellent example, outlined in the video below, is Adobe’s Kickbox program, which gives anyone who has an idea and wants to try it out a box with advice on how to approach the experiment and a pre-paid credit card with $1,000 to be used however the person wants. Suggested reading: 6 – Business Model Canvas.

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Announcing Planview Copilot: Accelerate Transformation and Action Data-Driven Strategic Decision-Making

Planview

Did these organizations hire thousands of distracted developers who spend the day watching videos instead of working? It turns out that overload, tech debt, and dependencies are thwarting developers’ ability to deliver value. These results were eye-opening.