Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight
Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group
Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?
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