Integrating corporate sustainability in strategic management

Norbert Bol

Based on a literature review of 114 peer-reviewed scientific journal articles it shows that sustainability is an important topic for managers but they just rarely consider it in strategic management. Many companies therefore still lack a strategic approach to integrating corporate sustainability into strategy. In my opinion the starting point in the integration of corporate sustainability in strategic management is manager attitude and behaviour.

Passing 100 Strategy Blogs: Innovation for sustainability is complex but has a global interest.

Norbert Bol

Today I am writing my 100th blog post on Strategy Blogs. When I started to blog about strategy, innovation and sustainability, I had no experience in blogging. A topic that is relevant for all of us, regardless if we are a manager, an employee, a consumer or an investor.

5 Advantages of Strategy Statements with Simple Language

BrainZooming

We are big fans of strategy statements incorporating simple language an organization uses to talk about its daily business activities. Strategy statements should not be filled with complex jargon that most people cannot understand or with generic language that could apply to ANY business.

Sustainability strategy in tough times

Norbert Bol

Sustainability strategy in constrained economic times “ The different articles in this special edition all focus on the sustainability behavour of companies in tough times. Based on the articles in the special issue it appears that companies find innovative ways to do more with less and increase firm value without undertaking significant cutbacks on their sustainability strategy. Strategic Management Innovation Leadership Strategy Sustainability

Green management performance

Norbert Bol

In the January 2017 issue of the Journal of Cleaner Production there is a study that has investigated the relationship between green management and the performance of Italian firms. The study shows that the relationship between green management and performance is U-shaped. The U-shaped performance makes clear that green initiatives can lead to a lower performance if there is not a comprehensive environmental management system.

Strategy and Boxes

Eddielogic

During my readings I came across two very different quotas about the problem with strategy and boxes or categories. Strategic thinking and mental boxes are two things that don’t fit together very well. The post Strategy and Boxes appeared first on Eddielogic.

CEO’s who are blogging about strategy

Norbert Bol

In this Strategy Blog I would like to share with you the blogs of CEO’s that I follow because they also discuss strategic management issues. If you have additions to this list of CEO’s who blog about strategic management issues please let me know. Strategic Management Communication Leadership Marketing Social Media Strategy

Green management performance

Norbert Bol

In the January 2017 edition of the Journal of Cleaner Production there is a study that has investigated the relationship between green management and the performance of Italian firms. The study shows that the relationship between green management and performance is U-shaped. The U-shaped performance makes clear that green initiatives can lead to a lower performance if there is not a comprehensive environmental management system.

The Way to Successfully Share a Strategy

BrainZooming

Two junior team members in chief of staff / program manager roles asked how to best align with senior leaders to successfully share a strategy across an organization. The Way to Successfully Share a Strategy. 11 Ideas to Make a Strategic Planning Process More Fun!

Technology and sustainability optimism

Norbert Bol

Strategic Management Strategy Sustainability Innovation Learning Technology NarrativeInnovative sustainable technology is considered to be positively contributing to sustainability.

At what speed do we close the green finance gap?

Norbert Bol

For example banks have strengthened their regulation, supervision and risk management under Basel III (an internationally agreed set of measures developed by the Basel Committee on Banking Supervision) with more emphasis on liquidity.

Sustainable futures based on Shakespeare

Norbert Bol

Last week I wrote about the use of narratives in strategic foresight using the speeches of Steve Jobs as examples (see last week’s blog ). The allegory can be a useful tool to reflect and to challenge the story of a company, strategy or issue and to anticipate alternative futures. .

Sufficiency as the ultimate business strategy for sustainability?

Norbert Bol

When companies are innovating for sustainability there are different strategies that can be pursued. In general these strategies aim to create positive benefits and/or to reduce negative impacts for society and nature. In a sufficiency-based approach however an alternative approach is taken to doing business as it is seeking to reduce or moderate consumption in addition to other sustainability strategies. Strategic Management CSR Innovation Sustainability

What is your approach to strategy? Two quotes on change give direction

Eddielogic

As with many things, it is much easier to write about good strategy making than to actually do it.

Corporate culture on sustainability

Norbert Bol

S ustainability issues are often multidimensional and cannot only be managed through logic. The authors show in their article that the framework can be used for management and measuring performance. Strategic Management Behaviour Business Culture Innovation Strategy Sustainability

Strategic foresight: learning from Steve Jobs

Norbert Bol

The combination of vision and taking appropriate actions made him a great example of a discipline which is called strategic foresight. This discipline includes all activities related to forecasting, scenario analysis, action planning and decision making about strategy.

A happy and healthy 2019! Making sustainable choices

Norbert Bol

Business Strategy and the Environment. Strategic Management Innovation Strategy Sustainability SustainnovateAt the start of 2019 I wish everyone a happy and healthy 2019!

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Bridging the gap between sustainability strategy formulation and implementation

Norbert Bol

Formulating a sustainability strategy can be a challenging task. Implementing the strategy in an organization is even a bigger challenge. Implementing a sustainability strategy is even very demanding if there is a clear vision of sustainability, the sustainability strategy is clearly formulated and there is considerable willingness to engage in further action on sustainability implementation. Strategic Management CSR Innovation Leadership Sustainability

Successful sustainability

Norbert Bol

Strategic Management Innovation Leadership Learning Strategy SustainabilityOn our way to becoming a green economy, we need products and services that have a positive impact on the environment and society.

Green finance through shared savings

Norbert Bol

Strategic Management Collaboration Finance Green Investment Real Estate SharedSavings Strategy Sustainability TechnologyLast week I wrote about the “ green finance gap “, where investments in green technology suffer from a lack of financial resources and less attractive risk-return expectations compared to other investments.

How sustainable consumption relates to knowledge, seriousness and culture

Norbert Bol

Stimulating sustainable consumption, by policy makers or companies, can not be done adopting a single strategy. Depending on the level of knowledge and perceived seriousness and the culture of the consumer a specific strategy should be formulated.

Branding Strategy – 14 Articles on Engaging an Internal Brand Team

BrainZooming

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience.

Is sustainability-centered marketing the way ahead?

Norbert Bol

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. Stakeholder-focused strategy that includes customers, employees and suppliers but also shareholders, communities, and regulators. . Strategic Management Business Co-Creation Marketing Sustainability

Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver.

9 Strategic Thinking Questions – Helping Teams Execute Strategy

BrainZooming

Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy.

Innovation in governments: Far Horizons?

Norbert Bol

There are hierarchical, competitive and collaborative strategies. To find innovative solutions for the more complex and unruly problems it is generally accepted that multi-actor collaboration is superior to both hierarchy and competitive strategies. Public Management Review , 1-11.

Individual compentences for sustainable entrepreneurship and innovation

Norbert Bol

Six sustainability competences can be identified: Strategic management competence and action competence : the ability to collectively design projects, implement interventions, transitions, and strategies for sustainable development practices and the ability to actively involve oneself in responsible actions for the improvement of the sustainability of social ecological systems. Strategic Management Business Collaboration Innovation Leaderschip Sustainability

The future of innovation

Norbert Bol

Although there were many topics discussed at the World Economic Forum that relate to the topics that are used in Strategy Blogs, I would like to share two interesting discussions about innovation, which are: Maintaining innovation and the Strategic Update: The Future of Innovation.

The importance of managing secondary stakeholders and the role of social media

Norbert Bol

Last week I wrote in StrategyBlogs that bridging the gap between strategy formulation and strategy implementation is possible through a true dialogue with your stakeholders. Managing the increasing number of stakeholders, is of course a challenge for companies. Strategic Management Communication Innovation Leadership Social Media Sustainability

Internal Branding Strategy – 1 Way to Stop Horrible Executive Videos

BrainZooming

That’s not the way to advance an internal branding strategy. My suggestion for these videos to have an impact on their internal branding strategy? Then, capture them explaining strategy at employee meetings. D ownload Your Free Internal Branding Strategy eBook!

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Return on investing in social sustainability

Norbert Bol

In the Strategy Blog “ Business sustainability and cost of equity ” it was shown that social sustainability has a more indirect effect to business performance. In the November edition of the Strategic Management Journal Fosfuri et al. Strategic Management Journal., Strategic Management CSR Finance SustainabilityNowadays, many companies engage in social causes that are aligned with the social concerns of their customers.

Sustainable innovation: innovation driving sustainability

Norbert Bol

Companies can use sustainability in their process innovation, product or service innovation, market innovation, brand innovation, company innovation and strategic innovation. Learning From Learning Theory A Model of Organizational Adoption Strategies at the Microfoundations of Institutional Theory. Journal of Management , 1446-1476. Strategic Management Innovation Strategy Sustainability

Boosting creativity and innovation

Norbert Bol

Strategic Management Innovation Leadership StrategyBoosting creativity and innovation. When we want to boost creativity and innovation in an organization, there is not only a need for creative people but there is also the need for an organization supporting an innovative culture (see also the blog: Innovation is built on the desire for success ). A recent study towards the personal factors of creativity and innovation (da Costa et al.,

Is the Circular Economy lost in transition?

Norbert Bol

In an era where technological advance is at an exponential growth speed, the government can be a great enabler for innovation speed instead of hindering progress as mentioned in last week’s Strategy Blog: The sustainable innovation paradox. Next week is the Dutch Circular Economy Week.

Innovation is built on the desire for success

Norbert Bol

Strategic Management Innovation Leadership StrategyTo create innovations it is probably true that our desire for success should be greater than our fear of failure. At the same time we should have the abilty not be afraid to fail but instead have the ability to learn from our mistakes. Many innovations are the fruitful result of trial and error. Error or failure are part of the process.