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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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4 Challenges Facing Embedded Services Organizations & How to Solve Them

Planview

And to encourage long-term adoption, ESOs can offer subscription models that give customers on-demand services such as ongoing configuration, training, and reporting assistance. As noted above, ESOs play a key role in optimizing product adoption and driving renewals. ESOs Must Contribute Non-Billable Time to Achieve Overall Success.

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The Importance of Listening When Developing a Product Roadmap

Anaqua

When it comes to product strategy and development at Anaqua, the key word is LISTEN. In developing the Anaqua roadmap for the next 18-months, we launched customer and market surveys, reaching out separately to senior IP professionals in corporations and law firms. Vincent Brault, SVP, Product & Innovation, Marketing.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

With United, a Wall Street Journal Story reports the company cultivates a “rules-based culture where its 85,000 employees are reluctant to make choices not in the ‘book.’”. Everyone Is a Reporter, Everyone Is on Camera. Not only do they need to be prepared for this, a brand needs to be listening for customer-created reports.

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Strategic Objectives – 3 Questions to Decide What’s Strategic

BrainZooming

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. What are Strategic Objectives?

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Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Survey 40
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Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Survey 40