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The Importance of Listening When Developing a Product Roadmap

Anaqua

When it comes to product strategy and development at Anaqua, the key word is LISTEN. From this, we were able to develop a series of significant enhancements being introduced over the course of the year to the platform. The product roadmap process at Anaqua is always iterative.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

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Strategic Thinking Exercise – A SWOT Analysis to Push Thinking

BrainZooming

In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s?

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Ideation: Anatomy of a New Product Idea

Taivara

If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

Note: If you want to learn more about the Armada Executive Intelligence Brief system and get in on this great publication for an incredibly low monthly rate, please visit the Armada website.). Department managers are receiving training, greater authority, and latitude to manage their department teams. FREE Download: “Results!!!

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The Marketing Stakeholder Interview

Boxes and Arrows

If they’ve just spent hundreds of thousands of dollars on market research that doesn’t provide the answers you need, you also have the potential to make them look bad. The more brand-focused questions are things a visual or industrial designer will particularly want to know, though the answers can prove useful to the whole team.

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Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.