What if the current use of your product were banned?
Destination Innovation
MAY 9, 2019
Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children. SCAMPER is a powerful brainstorming technique in which seven verbs are used to generate fresh ideas for a product. .’ It was voted the best advertising slogan of the 20th century. The P stands for Put to Other Use.
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