2001 Advertising Design Thinking Strategy 
Gijs Van Wulfen
MAY 5, 2017
From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. When a major design conference came to town in 2007, they saw an opportunity to earn some extra cash by renting out their spare floor space. No market need.
Gijs Van Wulfen
NOVEMBER 7, 2016
From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. When a major design conference came to town in 2007, they saw an opportunity to earn some extra cash by renting out their spare floor space. No market need.
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