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How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

Instead of the usual COVID-19 statement, let’s take a look at what we’ve learned and where we are now. So, when it comes to an effective email strategy you’ll be able to make practical moves to improve results. Three key influential aspects of an impactful email strategy are send times, engagement, and content.

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Digital transformation examples

Board of Innovation

Learn how to start small: the art of minimum viable products. In our own innovation consultancy projects, we regularly look at how other companies approached this problem. Sector: Machinery Company: Caterpillar Learn more: Source Pay-per-lux leasing program sold to eg. Form a great team: the hipster, the hacker, the hustler.

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Innovation Networks – Needed Now More Than Ever

The Inovo Group

Work is organized by programs and projects and done by purpose-built teams. This is the job of specific innovation project teams and business units. Instead, internal networks create the knowledge foundation and environment within which project teams and business units operate. Norton & Company; May 2002. Buchanen, M.

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How to spend $200+ Billion for a Train Wreck

Mills-Scofield

In the early 90’s at AT&T, I was on a ‘special project’ with some friends to design the next generation core domestic network. 2002: AT&T sells AT&T Broadband to Comcast for $47.5B It embodied Einstein’s definition of insanity, spending over $200B for a train wreck… and they’re doing it again. It wasn’t pretty.

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Spotting Innovation Opportunities

ITONICS

For example, what are the biggest challenges for clients planning and carrying out individual construction projects worldwide? Thus, instead of trying to make things better and better, successful companies focus on differentiation by taking the customer’s perspective and providing solutions for hidden needs.

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How China Creates the Strongest Innovation System

The BMI Lab Blog

At BMI Lab we wanted to learn how they did it, so we travelled to China with some clients, visiting companies, factories, labs and universities to find the recipe for the secret sauce of Chinese innovation. BYD became the second largest battery company in 2002. In fact, today, some of the biggest companies in the world are based there.

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The Past and Future of Experience Design

Boxes and Arrows

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? Weren’t her customers learning something about creating experiences for others? Perhaps they would have branded us cowards.

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