Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
It can be defined as a holistic view of a company's bundle of products and services that are of value to the customer (Osterwalder 2004). In essence, it unifies aspects such as, for example, the cost structure and the applied revenue mechanisms, and points to the elementary question of any firm, namely how to make money in the business.
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