Options-based Strategy: An Approach for Uncertain Times
The Inovo Group
MAY 14, 2020
Sweetgreen [1] was started in 2007 by three seniors at Georgetown University who were fed up with college food and believed there was an opportunity to provide healthy and nutritious fast-food. By 2015, they were growing fast with a leadership team recruited for their extensive experience in the food industry. They chose another path.
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