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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Implement & Evolve Implement your strategies. Periodically revisit your strategies, ensuring they align with your brand personality.

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How to Keep Innovating in an Economic Downturn

Innov8rs

Organizations should make changes in their strategy, governance, engagement, and incentives. Playing Offense, the Winning Strategy for Midsize Companies Too The first reaction in times of crisis is to play defense. The important questions arise: how to prioritize investments, where to cut what, and what strategy works best?

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CPG Industry Innovation

eZassi

Open Innovation is a proactive strategy complementing your R&D department. Lafley, former CEO of Proctor & Gamble, set in motion a proud culture of Open Innovation for P&G’s product development strategy. Following the competition and battling over market share is not a viable strategy.

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José Moreno

Innovation 360 Group

In the Private Sector, he’s been a pioneer Consultant and founder—associate of several Data, Software and Business, and IT initiatives. Area of expertise: Strategy. Software research. He’s passionate about music and Hispanic literature. General Management. Innovation Management. Design Thinking. Strategic Change.

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José Moreno

Innovation 360

In the Private Sector, he’s been a pioneer Consultant and founder—associate of several Data, Software and Business, and IT initiatives. Area of expertise: Strategy. Software research. He’s passionate about music and Hispanic literature. General Management. Innovation Management. Design Thinking. Strategic Change.

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Innovate, Adapt, Overcome: How to Beat a Recession with Idea Management & Continuous Improvement

Qmarkets

However, by developing an innovation strategy that anticipates a downturn, you can help your enterprise weather the storm and even uncover lucrative ways to gain a competitive edge. It’s estimated that a loss of more than $2 trillion in world-wide economic growth occurred between the second quarter of 2008 and the first quarter of 2009.

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Business Model Scalability: Internal vs External

The BMI Lab Blog

When I co-founded the online ebook platform PaperC back in 2008, I made an interesting discovery. As long as nobody invents a robot that can cut hair, a barbershop cannot be as scalable as a software company. How can a business model be scalable and unscalable at the same time? Automation in manufacturing (e.g.