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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

This number increased from just 36 percent in 2010. Customer experience can be considered a brand imperative because it can help a company increase market share in the industry. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). All that has changed with the internet and the DTC business model.

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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Launching a campaign to customers is nerve-wracking for even the most established marketing department. You’ll probably remember Steve Jobs releasing the first ever iPad back in 2010. By involving customers in coming up with new ideas, you have an incredible way of getting to the heart of what will ultimately change behaviour.

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Business Model Innovation? July Retail Deals are the new Black (Friday)

Leapfrogging

These sales created the kind of hype associated with summer blockbusters and put the marketing punch for the new Terminator to shame. Target has held a “Black Friday in July” event since 2010. The Prime business model changes how consumers shop as a whole. Why all the hype? And, it’s not a new concept. Show me the Innovation!

LEAN 100
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Business Model Innovation? July Retail Deals are the new Black (Friday)

Leapfrogging

These sales created the kind of hype associated with summer blockbusters and put the marketing punch for the new Terminator to shame. Target has held a “Black Friday in July” event since 2010. The Prime business model changes how consumers shop as a whole. Why all the hype? And, it’s not a new concept. Show me the Innovation!

LEAN 100
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Brainstorming with an expert, Matt Nelson

Betterific

In 2010 my wife and I moved to England, where I coached American Football for Southampton Solent University and DJ’ed across Western Europe. MN: Good ideas come from people motivated to change the conditions (good or bad) of themselves or others. MW: Tell us something about you that we wouldn’t know from your resume.

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Is the iPad mobile?

Boxes and Arrows

The iPad hit the market about three years ago, quickly becoming disruptive by creating a user need where there previously was none. Mark Zuckerburg famously stated that the iPad isn’t mobile (Parr, 2010). Their expectations didn’t change simply because they were using an iPad. 22% of U.S. adults now own a tablet.

Design 102