Boxes and Arrows
FEBRUARY 9, 2016
The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. Content goals are business goals.
Idea to Value
SEPTEMBER 16, 2016
It shows an enlarged petri dish (2ft by 4 ft), divided into nine zones with varying concentrations of antibiotics designed to kill the E-coli bacteria introduced into the least concentrated areas. And apparently, the experiment was inspired by Hollywood. Interestingly, the initial idea for the experiment was inspired by Hollywood.
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Michael Roberto
FEBRUARY 23, 2022
Lafley recounted the story of P&G's failed entry into that market in a Harvard Business Review interview in April 2011. So we went in with what we thought was a winning launch plan: full retail distribution, heavy sampling and couponing, and major TV advertising. We’d already bought all the advertising.
Stephen Shapiro
AUGUST 29, 2022
As you read this and the other chapters, please remember that this book was published back in 2011. In actuality, this investment was designed to help Google win the “war for talent,” and did little in the way of generating new revenue streams. This book is comprised of forty tips designed to help you do just that. Introduction.
Boxes and Arrows
OCTOBER 29, 2013
Our different observations confirm some of the generally known design principles, such as users’ deep-rooted dislike of homogenous blocks of text. In short, web users tend to act as if they were blind to advertisements or other types of redundant information, which can only distract them from completing the task. Conclusion.
hackerearth
AUGUST 10, 2017
CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising. Whoever thought you could sit in your living room and test drive a Mitsubishi 2011 Outlander Sport? Constraints can be inspiring. Constraints are fundamental to problem-solving.
Boxes and Arrows
MAY 14, 2013
Do you design for users on the go? I design mobile apps for Cars.com. This is also the reason why Josh Clark recommended considering the “belly zone” when designing the navigation for your app and avoiding putting controls on the bottom (Wroblewski, “Design for Mobile: iPad Design Tips”). Focus On What You Do Best.
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