2012 Advertising LEAN Strategy 
Destination Innovation
JUNE 8, 2023
This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)
Idea to Value
APRIL 12, 2022
For example, Scott Anthony (interviewed on the podcast here ), summarised his views in a 2012 HBR article about which companies might benefit from moving first: If you are what Professor Steven Spear calls a “high-velocity organization” that is always learning and improving, there are real benefits to moving first.
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hackerearth
MAY 12, 2017
Huge layoffs and millions of dollars in losses drove the company to adopt a business strategy that focused on capabilities. Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Their producing tons of bricks inside-the-box strategy didn’t work.
The BMI Lab Blog
FEBRUARY 15, 2018
TICK's launch to the market required some investment in marketing and advertisement, together with setting up the business operations and infrastructure needed to deliver the service. Mibelle Group is an experienced producer of consumer products, but the company needed some closer contact with its end-customers.
Boxes and Arrows
FEBRUARY 18, 2014
The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). I was also prepared with some basic content strategy advice; suggestions about building a content strategy process seemed nicer than pointing out all the poor grammar and typos.
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