Tullio Siragusa

SEPTEMBER 25, 2023

While it disrupted the traditional hotel industry, its brand personality was initially centered around affordable travel accommodation. The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. It’s these submerged elements that truly define a brand.

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Tim Kastelle

MARCH 7, 2016

Accelerating dynamics and pace of disruption in most industries, in particular triggered by the perfusion of new technologies, lead to decreasing life times of existing business models. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation.

Innovation Management 100

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Paul Hobcraft

JANUARY 25, 2016

The emphasis from many of these leading consultancies has been on establishing a clear “thought leadership” approach to underpin their expertise and attract as a ‘go to’ resource. Many of the bigger consulting companies offer a highly valued “thought leadership” with significant research backing this up.

Leadership 100

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Paul Hobcraft

OCTOBER 8, 2015

The emphasis has been on establishing a clear “thought leadership” approach to underpin the consulting expertise. Many of the bigger consulting companies highly value their “thought leadership”. Many are presently actively trying to quantify the impact of this thought leadership. But not all thought leadership is equal.

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hackerearth

DECEMBER 8, 2017

Today, the business world recognizes that continuous innovation and design thinking are the keys to long-term sustainability and success. Design Thinking is NOT a New Concept. With all the hype around design thinking, one would think that it is a new concept. What is Design Thinking?

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Tim Kastelle

MARCH 13, 2016

But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. Most companies will continue to favor a “safer” approach in the time ahead, even while facing disruption. Innovation is not accomplished solely by one company any more.

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Integrative Innovation

JANUARY 27, 2016

Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation.

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