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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. They unveiled the “Bélo,” which they described as the “universal symbol of belonging.”

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The Internet of Things brings fresh Innovation Opportunities

Destination Innovation

Similarly when they wanted to add a “crawl” feature which lets drivers use slow cruise control in heavy traffic, the company broadcast a software release that delivered the new feature to all existing Tesla cars. In 2014 Google bought home-automation company Nest for a massive $3.2

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Ideate or Deteriorate – Why Companies Must Learn How To Be Innovative to Achieve Major Growth

Qmarkets

Launched in 2009, this app was designed to fulfil the purpose of SMS messaging on mobile phones and it quickly became very popular. In 2014 Facebook purchased WhatsApp for $19 billion, and it is now on target to hit one billion active users by the end of 2015.

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Innovate or Deteriorate – How Can Corporations Ensure That Billion $ Opportunities Don’t Slip Away?

Qmarkets

Launched in 2009, this app was designed to fulfil the purpose of SMS messaging on mobile phones and it quickly became very popular. In 2014 Facebook purchased WhatsApp for $19 billion, and it is now on target to hit one billion active users by the end of 2015.

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Innovate or Deteriorate – How Can Corporations Ensure That Billion $ Opportunities Don’t Slip Away?

Qmarkets

Launched in 2009, this app was designed to fulfil the purpose of SMS messaging on mobile phones and it quickly became very popular. In 2014 Facebook purchased WhatsApp for $19 billion, and it is now on target to hit one billion active users by the end of 2015.

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VRMotion — An Invention to Innovation Case-study

Leanstack

The prototype (2014) There was a 6DOF (six degrees of freedom) motion platform from a German vendor for $85K. In the best case, they’d have an improved design. This is also when Fabi ran into Sebastian (software engineer), who would make the 4th member of the core team. A cheaper 4DOF simulator ran for $35K.

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33 Routes to Open Innovation

Open Innovation EU

Collaborative engineering: a term mainly used in conventional manufacturing and production industry, with a focus on collaboration between two or more partners in the full process of design, engineering and manufacturing with multidisciplinary teams and supply chain integration. Route 10: Co-design. Weiblen, 2014 ).