The Importance of Evidence Based Storytelling in Innovation
IM Insights
MAY 25, 2022
Elijah Eilert is talking to Tendayi Viki about the power and pitfalls of storytelling in the context of innovation management. . The problem is that often in an innovation context a well told story bypasses logic and reason, selling a tall story devoid of facts. Tendayi Viki is an author and innovation consultant.
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