Innovators in FMCG love Direct to Consumer
Destination Innovation
MARCH 16, 2018
All that has changed with the internet and the DTC business model. Dollar Shave Club produced a video for under $5000 which went viral on Youtube. It was founded in 2015 with $2.5m Hubble Contacts , founded in 2016, aims to disrupt the market for contact lenses by selling direct. It comes with a 100 day free trial period.
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