Remove 2015 Remove Management Remove Marketing Remove Strategic Management
article thumbnail

Best Strategy Blog in 2015

Norbert Bol

The best read strategy blog in 2015 was the blog from 1 February 2015 about “ Sustainability driving innovation “ I personally like this blog the most as well, as it supports the evidence that sustainability strategies stimulate innovation, beacuse sustainability needs new knowledge and capabilities. Conclusion.

article thumbnail

Positive marketing innovation

Norbert Bol

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. Norbert Bol. Literature. Gopaldas, A.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

At what speed do we close the green finance gap?

Norbert Bol

There is at the moment a lack of sufficient financial resources that is directed toward green investments in order to meet the climate goals that were set in 2015 during the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP-UNFCCC). However improving Basel III could take some time.

article thumbnail

Learning from green innovation failures

Norbert Bol

In a recent article (Wicki, 2015) there is an interesting insight of a failed green innovation and the lessons that can be drawn from this example for those who want to seize business opportunities in the green economy. StrategyBlogs (2015). Sustainability is increasingly seen as a driver for innovation. Norbert Bol. Literature.

article thumbnail

What’s driving eco-innovations?

Norbert Bol

There is an interesting article in press (Hojnik & Ruzzie, 2015) about the drivers of eco-innovations also known as environmental innovations and green innovations. The upcoming article (Hojnik & Ruzzie, 2015) is based on 155 studies on drivers of eco-innovations. Norbert Bol. Literature. Hojnik, J., & Ruzzier, M.

article thumbnail

Sustainable innovation: innovation driving sustainability

Norbert Bol

Companies can use sustainability in their process innovation, product or service innovation, market innovation, brand innovation, company innovation and strategic innovation. Journal of Management , 1446-1476. In order to innovate, companies must find new possibilities and learn how to apply these possibilities. Norbert Bol.

article thumbnail

At what speed do we close the green finance gap?

Norbert Bol

There is at the moment a lack of sufficient financial resources that is directed toward green investments in order to meet the climate goals that were set in 2015 during the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP-UNFCCC). However improving Basel III could take some time.