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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). All that has changed with the internet and the DTC business model.

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Transform Your Customer Relationships

Daniel Burrus

Now, it spells game-changing opportunity. Thanks to technology such as connected devices and embedded software, that’s all changed now. Marketing and advertising also benefit. Instead of flooding all customers with the same offer, marketing teams can create personalized offers geared to attract particular customers.

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EU is making supermarkets give unwanted food to the needy

Idea to Value

This week, Italy has voted to change the law to make supermarkets donate their waste food to charities and food banks. We currently recover 550 million tonnes of excess food each year but we want to arrive at one billion in 2016.” Leading up to 2015, the discount retailers had doubled their market share in 3 years.

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What This Video Of A Drone Fishing For Tuna Can Teach You About Disruption

Faisal Hoque

My method of doing business may have to change to incorporate a similar experience, or sooner or later I may be out of business. One of the greatest challenges business leaders and, by extension, their enterprises face in today’s disruptive world is the ability to respond quickly to constant, unforeseen changes like this one.

Video 52
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What This Video Of A Drone Fishing For Tuna Can Teach You About Disruption

Faisal Hoque

My method of doing business may have to change to incorporate a similar experience, or sooner or later I may be out of business. One of the greatest challenges business leaders and, by extension, their enterprises face in today’s disruptive world is the ability to respond quickly to constant, unforeseen changes like this one.

Video 52