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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Emotional marketing is an ironically scientific approach, one that takes into account the inner workings of the human brain, Sawyer explained.

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

We’re happy to have them back today with an article adapted from a newsletter they published on a leadership training program Walmart is rolling out in its US stores. Walmart and the Impact of Leadership Training. Leadership Training Implications for Your Organization. via Armada Executive Intelligence).

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What This Video Of A Drone Fishing For Tuna Can Teach You About Disruption

Faisal Hoque

When someone comes out of left field with an idea that turns your market sideways, how are you going to get your whole organization to adapt on a dime? It is still important to start with an understanding of your place in the market, but try not to get too comfortable with it. Use the Everything Connects leadership app for free.

Video 52
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What This Video Of A Drone Fishing For Tuna Can Teach You About Disruption

Faisal Hoque

When someone comes out of left field with an idea that turns your market sideways, how are you going to get your whole organization to adapt on a dime? It is still important to start with an understanding of your place in the market, but try not to get too comfortable with it. Use the Everything Connects leadership app for free.

Video 52