2016 Innovation Marketing Strategic Management 
Norbert Bol
MAY 16, 2016
User communities in product and service innovations have been identified as important sources of innovations. In user communities, users not only share their innovation-related knowledge but also develop it by giving and receiving feedback from other users. Norbert Bol. Literature. S., & Kang, M.
Norbert Bol
DECEMBER 13, 2015
In the journal of Technological Forecasting & Social Change is an interesting article about the effects of corporate identity on innovation strategies and sustainability (Staub et al., Innovation in this article is classified as product innovation, process innovation, marketing innovation and organizational innovation.
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Paul Hobcraft
JANUARY 25, 2017
The new innovating world we face in the 21st Century. The complexity today is being faced with any innovation challenge that spans the globe. What I liked about her thinking was suggesting to “ disentangle the ecology of complex innovation into distinct problems of discovery “ These were broken out into four: 1.
Norbert Bol
FEBRUARY 6, 2016
Innovation in our modern business world is becoming more and more a process where new knowledge is created through the joint efforts of people from different companies working together. Research shows that companies using so called interorganizational collaboration or co-creation in their innovation process excel in firm innovativeness.
Innovation 360 Group
NOVEMBER 17, 2017
His major professional specializations are innovation management, Business development, Business strategic planning (Strategy development and implementation) and Open business models. Also his main expertise in academic area as a PhD candidate is innovation management in particular working on Open Innovation.
Norbert Bol
MAY 22, 2016
In 1962 Everett Rogers introduced the theory of the Diffusion of Innovation. Innovation and new ideas do not get adopted by the fact that it is a good idea. This is dependent on the innovation itself, communication channels, time, and the social system. Below a picture represents these categories in relation to market share.
Norbert Bol
APRIL 23, 2016
Last week I wrote about how Facebook is becoming the innovation platform. 2016) point out that social media platforms should not only be viewed as a context in the communication, value co-creation or innovation between participants. Industrial Marketing Management. Singaraju et al. Norbert Bol. Literature.
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