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Best Strategy Blog in 2015

Norbert Bol

The best read strategy blog in 2015 was the blog from 1 February 2015 about “ Sustainability driving innovation “ I personally like this blog the most as well, as it supports the evidence that sustainability strategies stimulate innovation, beacuse sustainability needs new knowledge and capabilities. Conclusion. Literature.

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Innovation and the role of lead users in online communities

Norbert Bol

The International Journal of Information Management will publish in the August 2016 edition an article (Hau & Kang, 2016) that reveals more insight in the role that lead users have in these online user-communities. Norbert Bol. Literature. S., & Kang, M.

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Amir Atarodian

Innovation 360 Group

Amir Atarodian is currently PhD scholar in Management science at University of Naples, Federico II and University of Naples, Parthenope in Naples, Italy. His major professional specializations are innovation management, Business development, Business strategic planning (Strategy development and implementation) and Open business models.

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Corporate identity influences sustainability and innovation

Norbert Bol

In the journal of Technological Forecasting & Social Change is an interesting article about the effects of corporate identity on innovation strategies and sustainability (Staub et al., Innovation in this article is classified as product innovation, process innovation, marketing innovation and organizational innovation. Norbert Bol.

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Social media: value creation through interaction

Norbert Bol

2016) point out that social media platforms should not only be viewed as a context in the communication, value co-creation or innovation between participants. Industrial Marketing Management. Last week I wrote about how Facebook is becoming the innovation platform. Singaraju et al. Norbert Bol. Literature. Singaraju, S.

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Spreading new ideas and the role of peer effects

Norbert Bol

Below a picture represents these categories in relation to market share. In the upcoming August 2016 edition of the Journal of Behavioral and Experimental Economics there is new insight that peer effects play an important role in the diffusion of innovations and how it can occur in different circumstances. Norbert Bol. Literature.

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The future of sustainability

Norbert Bol

Dear readers of strategy blogs, New Year brings a beautiful opportunity to thank you for reading and interacting with me on business strategy, innovation and sustainability. May the New Year open up new ways and new roads to success for you, fulfilling all your aspirations! Norbert Bol. Literature. Filis, G., & Mitrokostas, E.