Is sustainability-centered marketing the way ahead?

Norbert Bol

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. Stakeholder-focused strategy that includes customers, employees and suppliers but also shareholders, communities, and regulators. .

Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. His five-points form a strong checklist with which to assess your content marketing strategy. D ownload Your Free Internal Branding Strategy eBook!

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Positive marketing innovation

Norbert Bol

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. In that respect it is more than cause marketing, green marketing and social marketing. Positive marketing adds value to the whole triple bottom line, also known as People, Planet and Profit.

CEO’s who are blogging about strategy

Norbert Bol

In this Strategy Blog I would like to share with you the blogs of CEO’s that I follow because they also discuss strategic management issues. If you have additions to this list of CEO’s who blog about strategic management issues please let me know. Strategic Management Communication Leadership Marketing Social Media Strategy

Join Us for The Marketing Conference Next Week!

BrainZooming

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? Yes, it’s possible to do a deep dive into all those areas, plus network with other smart marketers from across industries, all in one location. I’ll be doing workshops on content marketing and collaborative branding strategy.

Best Strategy Blog in 2015

Norbert Bol

The best read strategy blog in 2015 was the blog from 1 February 2015 about “ Sustainability driving innovation “ I personally like this blog the most as well, as it supports the evidence that sustainability strategies stimulate innovation, beacuse sustainability needs new knowledge and capabilities. It also shows why sustainability is a great strategy. Strategic collective system building to commercialize sustainability innovations.

Branding Strategy – 14 Articles on Engaging an Internal Brand Team

BrainZooming

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. We will introduce a new Brainzooming Fake Book soon that includes the exercises we will cover in the branding strategy workshop. Branding Strategy – Engaging an Internal Brand Team.

At what speed do we close the green finance gap?

Norbert Bol

For example banks have strengthened their regulation, supervision and risk management under Basel III (an internationally agreed set of measures developed by the Basel Committee on Banking Supervision) with more emphasis on liquidity. Strategic Management Finance Innovation Investment Strategy Sustainability

Successful sustainability

Norbert Bol

used into the mass market and contribute to transforming society. usion potential) and “Dissemination Rate” (market share), three categories are introduced for products and services: Poor dogs: low Di?usion These factors are: Market push through extensive marketing, partnerships and e?ective Strategic Management Innovation Leadership Learning Strategy Sustainability

Strategic foresight: learning from Steve Jobs

Norbert Bol

The combination of vision and taking appropriate actions made him a great example of a discipline which is called strategic foresight. This discipline includes all activities related to forecasting, scenario analysis, action planning and decision making about strategy. The best way to make sense of strategic foresight is by looking at the narratives that are being used (Sarpong et al., Strategic foresight and the theory of narrative and time.

Social media: value creation through interaction

Norbert Bol

Although I very much believe that social media platforms can be such an actor in both business-to-business (B2B)and business-to-consumer (B2C) contexts, it requires that social media should be a part of the communication strategy between firms and customers in the first place. Industrial Marketing Management. Strategic Management Innovation Marketing StrategyLast week I wrote about how Facebook is becoming the innovation platform. Singaraju et al.

Internal Branding Strategy – 1 Way to Stop Horrible Executive Videos

BrainZooming

That’s not the way to advance an internal branding strategy. My suggestion for these videos to have an impact on their internal branding strategy? Then, capture them explaining strategy at employee meetings. D ownload Your Free Internal Branding Strategy eBook! Are you looking for new, more effective ways to engage your employees in shaping and successfully carrying out your brand strategy? Internal executive videos are funny things.

Video 45

Favourite 2016 books by CEOs

Norbert Bol

For the readers of Strategy Blogs I have made a selection of the 2016 non fiction books from the list McKinsey published as they are related to the themes of Strategy Blogs. The Inner Lives of Markets: How People Shape Them—And They Shape Us —Ray Fisman and Tim Sullivan (PublicAffairs, 2016). Strategic Management Innovation Leadership Learning Marketing Strategy

Apathy, Ambivalence and Annoyance in co-creation and gamification

Norbert Bol

In this Strategy Blog I follow up on the topic of gamification. In a different context these three issues were recently discussed by Malshe & Friend (2018) in the Journal of the Academy of Marketing Science. Based on their research Malshe & Friend (2018), created six supplier strategies to deal with these specific situations (see figure). In this blog I shall not go into detail about the six supplier strategies related to co-creation (please read the article).

Spreading new ideas and the role of peer effects

Norbert Bol

Below a picture represents these categories in relation to market share. Strategic Management Innovation Leadership Marketing StrategyIn 1962 Everett Rogers introduced the theory of the Diffusion of Innovation. This theory explains how, why, and at what rate new ideas and technology spread. Innovation and new ideas do not get adopted by the fact that it is a good idea.

Sustainable innovation: innovation driving sustainability

Norbert Bol

Companies can use sustainability in their process innovation, product or service innovation, market innovation, brand innovation, company innovation and strategic innovation. Learning From Learning Theory A Model of Organizational Adoption Strategies at the Microfoundations of Institutional Theory. Journal of Management , 1446-1476. Strategic Management Innovation Strategy Sustainability

Individual compentences for sustainable entrepreneurship and innovation

Norbert Bol

Six sustainability competences can be identified: Strategic management competence and action competence : the ability to collectively design projects, implement interventions, transitions, and strategies for sustainable development practices and the ability to actively involve oneself in responsible actions for the improvement of the sustainability of social ecological systems. Strategic Management Business Collaboration Innovation Leaderschip Sustainability

Innovation in governments: Far Horizons?

Norbert Bol

There are significant differences between the private and public sector based on their market structures, motives and incentive structures that employees respond to. There are hierarchical, competitive and collaborative strategies. To find innovative solutions for the more complex and unruly problems it is generally accepted that multi-actor collaboration is superior to both hierarchy and competitive strategies. Public Management Review , 1-11.

Learning from green innovation failures

Norbert Bol

If the (green) innovation is actually leading to a new product that is mainly applicable in new markets, perhaps the innovation should either be stopped early, sold or developed further within a different context than the company is used to. Strategic Management Innovation Strategy SustainabilitySustainability is increasingly seen as a driver for innovation. Many innovations however fail or did not succeed yet.

Creating new meaning on value creation and innovation in sustainability transitions

Norbert Bol

Value creation is about inquiring into new values in society, translating them into social and technological solutions and making them valuable in markets. It is the commitment and meaning attached to these new ways of producing/consuming that are valued by the firms and recognized by market influencers. Strategic Management Innovation Strategy Sustainability Sustainnovate‘If we are not capable of changing, then who is?’.

Innovation and the role of lead users in online communities

Norbert Bol

The International Journal of Information Management will publish in the August 2016 edition an article (Hau & Kang, 2016) that reveals more insight in the role that lead users have in these online user-communities. Lead users differentiate themselves from other users by two distinct characteristics: (1) they are ahead of the market trend and (2) they have high benefits from innovation. International Journal of Information Management , 36 (4), 520-530.

Ultra Innovation

Norbert Bol

However product innovation is more persistent than process innovation, organization innovation and marketing innovation. Marketing innovation however is more variable as it can be stopped more easily if necessary without severe consequences. Strategic Management Innovation Leadership StrategyIn the December edition of Research Policy there is an interesting article by Tavassoli & Karlsson (2015) about the persistence of innovation.

Corporate identity influences sustainability and innovation

Norbert Bol

In the journal of Technological Forecasting & Social Change is an interesting article about the effects of corporate identity on innovation strategies and sustainability (Staub et al., Innovation in this article is classified as product innovation, process innovation, marketing innovation and organizational innovation. Strategic Management Innovation Strategy Sustainability

The future of sustainability

Norbert Bol

Dear readers of strategy blogs, New Year brings a beautiful opportunity to thank you for reading and interacting with me on business strategy, innovation and sustainability. Thinking about the new year I am wondering what the future of sustainability looks like, since almost all countries in the world have agreed in Paris in December to become more sustainable, companies have a sustainability policy and socially responsible investing has become mainstream in the financial markets.

Overcoming passive resistance to innovation

Norbert Bol

When new products are being introduced to the market, there is always a concern for customer resistence. Companies can better assess first the potential market resistance in general or in specific target groups. Strategic Management Innovation StrategyThe development and introduction of new products are important for the long term success of a company.

Stakeholder co-creation during innovation

Norbert Bol

To co-create with other stakeholders means that you need to have a good understanding of the market structure of your industry and how this can change. Strategic Management Innovation Leaderschip StrategyInnovation in our modern business world is becoming more and more a process where new knowledge is created through the joint efforts of people from different companies working together.

Degrowth is more than an Oxymoron?

Norbert Bol

In their research they used as a case study the American clothing company Patagonia that sells outdoor clothing marketed as sustainable. I have mentioned the company in Strategy Blogs a few times related to suf fi ciency-driven business and positive marketing. It does not fit all the criteria as the company is still growing and their marketing is aimed at more consumption. . Strategic Management Sustainability Innovation Economy

Diversity enhances value creation

Norbert Bol

Last week I wrote in my Strategy Blog ‘ Creating more value in services ‘, that more value can be created in services when ecosystem services are included. Industrial Marketing Management. Strategic Management Innovation Leadership SustainabilityTo achieve more value in the context of responsible long term investments or sustainability driven innovations, it means that more diverse knowledge is necessary.

Understanding your public when it comes to sustainability

Norbert Bol

To communicate about sustainability or other business issues effectively it is common practice to make use of market segmentation techniques. Although the study shows good progress on market segmentation in relation to sustainability, there are some things to consider in my opinion. Only in very general talks or high level strategies we talk about sustainability in general. Strategic Management Innovation Social Media Sustainability

Dozens of Ways to Fast Forward Your Implementation Plan

BrainZooming

Are your people rallied around strategic priorities versus daily distractions? Related posts Making a Decision – 7 Situations Begging for Quick Decisions Fast Forward Your Strategy Implementation Process: Free eBook 15 Ways Whoever Is Going to Disrupt Your Market Isn’t Like You Strategic Planning – 7 Questions for Avoiding Strategic Management Failures Project Management Techniques – 5 Final Report Success Tips.

Tips 52

12 Reasons Budget Meetings Aren’t Strategic and 3 Ways to Fix Them

BrainZooming

While everyone hopes these meetings are smart, strategic, and have a meaningful impact on the business , that rarely seems to be the case. 12 Reasons Budget Meetings Aren’t Strategic. Too often, budget meetings aren’t strategic. They are handled out of context strategically , looking at the business by department instead of by initiative. General managers and non-financial executives are placed in unfamiliar and poorly-performed accounting roles.

Kamel M. Kamel

Innovation 360 Group

Highly accomplished visionary Executive, service-driven EM/ELV Manager and commercial technology evangelist with extensive business and technical acumen gained on an international stage successfully delivering innovative technology projects within time and budgetary constraints. Dynamic team leader; demonstrates in-depth analytical and strategic ability to facilitate operational and procedural planning, gaining exposure to enterprise applications implementation and integration.

5 Ideas for Simplified Strategic Planning this Year

BrainZooming

Even if you’re putting off thinking about strategic planning for next year , it’s time to give it at least one thought. Here’s the one thought: How about identifying where you can roll out a simplified strategic planning process ? What are ideas to make strategic planning less cumbersome than it’s been at your company in the past? 5 Ideas for Simplified Strategic Planning this Year. Want one other idea for ensuring simplified strategic planning?

Johannes Jarl

Innovation 360 Group

He has an international management profile that he solidified during his work at the Swedish American Chamber of Commerce in New York, which provided him with an extensive network of contacts. Strategy and Business Development. Marketing and Communication. Innovation Management. Bachelor Degree, Corporate Finance and Strategic Management, Lund University, Sweden. Director, US. Background.

Amir Atarodian

Innovation 360 Group

Amir Atarodian is currently PhD scholar in Management science at University of Naples, Federico II and University of Naples, Parthenope in Naples, Italy. His major professional specializations are innovation management, Business development, Business strategic planning (Strategy development and implementation) and Open business models. Also his main expertise in academic area as a PhD candidate is innovation management in particular working on Open Innovation.

Welcome to our Webinar on Startup Scouting!

ITONICS

The market environment for many companies has changed massively in all areas of value creation as a result of the startup boom in recent years. But how do you learn as a big company from the small ones and manage new trends and cutting-edge technologies that create competitive advantage? He is one of the leading experts on strategic innovation management and a frequent speaker at international conferences.

Research Policy added to FT journal list

Open Innovation

While subjectively many would consider RP on par with journals such as Journal of Business Venturing and Journal of Management Information Systems, by Google’s ranking of high-impact (h5 index) papers it ranks at the top of Entrepreneurship & Innovation journals. Today the Financial Times announced that it has updated its list of journals used for ranking global business schools.

Everything you need to know about innovation management software

hackerearth

Although enterprise collaboration software market has been around for over 20 years, innovation management software is a specialized segment that helps companies guide and support their innovation process. With the right tool, the idea generation, implementation and evaluation, and market tracking phases can be managed to create successful business outcomes. What is innovation management software (IMS)? Why do companies need innovation management software?

Innovation management software: Everything you need to know

hackerearth

Although the enterprise collaboration software market has been around for over 20 years, innovation management software is a specialized segment that helps companies guide and support their innovation process. With the right tool, the idea generation, implementation and evaluation, and market tracking phases can be managed to create successful business outcomes. What is innovation management software (IMS)? Why do companies need innovation management software?

Typology for Innovative Organizations

Open Innovation EU

To my opinion, Mintzberg’s work was a refreshing change to the world of organization design that until then has been largely influenced by Taylor’s Scientific Management Approach and Henry Ford’s efficiency-based adaptation of that. In fact, building blocks as ‘middle management’ might only still exist on paper today. But times are changing and organizations are emerging, scaling and managed completely differently.

What is innovation management and why your organization needs it

hackerearth

Understanding Innovation Management. Either way, businesses need to identify where they are going wrong because innovation as a business strategy is here to stay. An innovation process “connects upstream idea valuation to downstream production and release to market.” Once a well-defined innovation strategy that aligns with business goals is in place, the next step will entail managing it effectively. Like any business function, innovation can be managed.

What is innovation management and why your organization needs it

hackerearth

Understanding Innovation Management. Either way, businesses need to identify where they are going wrong because innovation as a business strategy is here to stay. An innovation process “connects upstream idea valuation to downstream production and release to market.” Once a well-defined innovation strategy that aligns with business goals is in place, the next step will entail managing it effectively. Like any business function, innovation can be managed.