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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. His book, ‘The Innovation Maze’ , was crowned recently as Management Book of the Year 2017 in The Netherlands. I travel around the whole world for my keynotes on Design Thinking and Innovation.

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. It was also clear that branding agency thought about them strategically while our advertising agency didn’t.

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FEI Europe 2017 Recap – Denise Fletcher, CIO

eZassi

Instead of fighting this trend, brands need to find a way to integrate advertising with voice activated assistants and other AI tools by leveraging information on consumer behavior. Engaging in “invisible marketing” will rely heavily on the notion of industry convergence. Thank you, Uber, for thinking for me.

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Swipe Up: How Social Commerce is Changing an Industry

Brunner

Facebook’s advertising platform is the main driver for their social commerce business. These changes to the platform will undoubtedly boost FaceBook’s advertising business, which accounted for $14.9 Enables online retailers to reach new markets and audiences with targeted advertising. and Pinterest at 8.2%.

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Rebranding Australia as an Entrepreneurial Nation

IdeaSpies

The Foreign Policy White Paper of 2017 found that the current nation branding is fragmented with no unified representation of Australia internationally. Hyperkid is a global creative agency with over 20 years’ experience in branding, design, talent shoots, content marketing and digital strategy.

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The Future of Corporate-Startup Collaboration

The Inovo Group

In 2017, the corporate innovation group of a large, multi-national, materials company was evaluating over twenty opportunities that had been submitted as the result of an internal challenge to get people to identify transformational ideas. Identifying and verifying the degree of fit between demands and designs. 2; Winter 2015. [vii]

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When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Apple has refashioned consumer experience with its iconic branding, stylish design and a diverse product range, its own retail stores, and important partnerships with the competition. and Apple came back.