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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. His book, ‘The Innovation Maze’ , was crowned recently as Management Book of the Year 2017 in The Netherlands. I travel around the whole world for my keynotes on Design Thinking and Innovation.

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. It was also clear that branding agency thought about them strategically while our advertising agency didn’t.

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FEI Europe 2017 Recap – Denise Fletcher, CIO

eZassi

Instead of fighting this trend, brands need to find a way to integrate advertising with voice activated assistants and other AI tools by leveraging information on consumer behavior. Innovators are now working on ways to design calm technology that both amplifies the best of technology and the best of humanity.

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Innovation Lessons from the Fidget Spinner

Destination Innovation

They first appeared in America in February 2017 and by May all the 20 top-selling toys on Amazon were fidget spinners or their derivatives. Some estimates put worldwide sales at over 50m in the first half of 2017. There was no big marketing or advertising campaign. Lessons for marketers and innovators.

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Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

BrainZooming

I spoke about Social-First Content at the April 2017 Social Media Strategies Summit in Chicago. Strategy vs. design. The realization really hit me while attending a Facebook list building, advertising, and re-marketing workshop at the Social Media Strategies Summit. Writing vs. visual communication. Spokesperson vs. reporter.

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Swipe Up: How Social Commerce is Changing an Industry

Brunner

Facebook’s advertising platform is the main driver for their social commerce business. These changes to the platform will undoubtedly boost FaceBook’s advertising business, which accounted for $14.9 Enables online retailers to reach new markets and audiences with targeted advertising. and Pinterest at 8.2%.

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Lessons from Apple and the Swiss Watch makers

Rmukesh Gupta

It took decades of innovations and millions of dollars in advertising for the Swiss watch industry to become the cynosure of watch lovers. Design: However, even when they launched their smart watches, these watches had the same look and feel of their regular watches. Top 5 Swiss Smartwatches 2017. Lessons learnt: 1.

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