How to Stay Ahead of the Game in a Fast-Changing Industry
IdeaScale
JULY 9, 2019
For example, back in 2017 Google decided to change the default attribution window for view-through-conversions from 30 days to 1 day after someone has seen an ad. Marketers need to adapt their creative needs to reflect this change. Create an innovation council. This article was a guest post by Andrew Hutton.
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