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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

In 2013, I wrote a breakthrough article on the nascent examples of computers beginning to generate ideas in a way similar to human creativity. Here I revisit the article with all-new evidence showing how close we are to artificial creativity. Over the passing years, this ability has grown by leaps and bounds. So what comes next?

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. Final designs were hard fought over and the product is ready to go. Let’s relax….wrong;

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In a 2020 Glassdoor study, 76% of job seekers found workplace diversity and inclusion to be an important factor in considering employment opportunities. Greater Innovation and Creativity. It’s no secret that a more innovative and creative approach to business directly correlates with increased revenue.

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Influencer Marketing: What it Is and Why Your Brand Should Consider It

Brunner

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. It’s become increasingly important to find creative ways to get in front of consumers with the shift to all things digital. trillion in buying power by 2020.

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Meet Dan Magdich, Brunner VP, Executive Creative Director Who Runs on Endless Creative Curiosity

Brunner

Dan Magdich’s career has been a fasten-your-seat-belt adventure from his first lessons as an ad agency intern to his current role leading the award-winning Creative team at Brunner. In July 2023, Brunner promoted Magdich from director of creative services to VP, executive creative director. And hey, congratulations, Dan!

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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It Takes a Village: 2020 Atlanta ADDYs

Brunner

This is the work we recently celebrated with our clients YellaWood® Pressure Treated Pine and Atlanta Fire Rescue Foundation , bringing home 21 awards from the 2020 Atlanta ADDYs. Well, it takes a village to do creative work…starting with great clients, strategic partners and talent in our agency,” said Jeff Maggs, managing director. “We

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