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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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It Takes a Village: 2020 Atlanta ADDYs

Brunner

This is the work we recently celebrated with our clients YellaWood® Pressure Treated Pine and Atlanta Fire Rescue Foundation , bringing home 21 awards from the 2020 Atlanta ADDYs. Elements of Advertising, Film and Video. ? Elements of Advertising. ? Film, Video & Sound, Television Advertising, Single Spot-Up to 2:00. ?

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#2,043 – The Weirdest Ideas of 2020

Greatest. Idea. Ever.

Say hello to the weirdest ideas of 2020: Dormio : It may soon be possible to hack our dreams, to boost our creativity and make us smarter, thanks to a new device from M.I.T. Thanks to a newly designed, AI infused app that may be capable of translating a cat’s thoughts into human language. At least for cats.

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing. Final designs were hard fought over and the product is ready to go. Let’s relax….wrong; wrong; it should be let’s get really busy with our execution plan.

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Meet Dan Magdich, Brunner VP, Executive Creative Director Who Runs on Endless Creative Curiosity

Brunner

A creative director at Ten United took a chance on a kid who knew squat about advertising. The three years I spent at Animal taught me more about pre-production, production, post-production, VFX, and motion design than the previous 12 years combined. She saw creative potential and that was enough. I love production!

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In a 2020 Glassdoor study, 76% of job seekers found workplace diversity and inclusion to be an important factor in considering employment opportunities. The Millennial Generation—and its successor, Generation Z—are the most diverse groups in the American workforce, with nearly half of them identifying as a race other than white.

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Influencer Marketing: What it Is and Why Your Brand Should Consider It

Brunner

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. trillion in buying power by 2020. In a study conducted by the McCarthy Group , 84% of Millennials stated that they did not like or trust traditional advertising.