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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

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Once Again, Apple Gives Us a Sense of What is to Come

Brunner

Apple’s announcement In June of 2020 helps us understand this change. Companies that sell mobile advertisements use this ID to help target ads and estimate their effectiveness. Facebook CFO David Wehner said that the changes could lead to a more than 50% drop in its Audience Network advertising business. . Now What .

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Influencer Marketing: What it Is and Why Your Brand Should Consider It

Brunner

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. Wondering about the power of influencer marketing? What is Influencer Marketing? The benefits of influencer marketing are expanding. trillion in buying power by 2020.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In a 2020 Glassdoor study, 76% of job seekers found workplace diversity and inclusion to be an important factor in considering employment opportunities. Employee Engagement. Diversity and inclusion in a company and in marketing is becoming increasingly important to consumers. Tip # 4: Create a culture of belonging.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! In 2020, I opened my company as Founder/CEO/party-of-one, CJ Young Consulting, LLC.

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Five Digital Innovations To Help Elevate Your Retail In-Store and Online Experiences

Daniel Burrus

Consumer behavior has been dramatically altered since the global pandemic of 2020 first started, and we are not going back! There have been numerous negative disruptions to the supply chain since the pandemic struck in 2020, and we are still seeing the effects of it.

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Augmented Reality Ads: Tools to Help with Purchase Decision

Brunner

As features that provide consumers with more control over their data and restrict advertising continue to roll out, it’s more important than ever for brands to provide a personalized and interactive experience that feels authentic and is useful. By 2020, AR is expected to reach more than 120M monthly users in the US alone (Facebook IQ).

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