2023 Learning Marketing Technical Review 
Jeffrey Phillips
MAY 23, 2023
First is artificial intelligence, ML and ChatGPT and all of the new technology that will make people obsolete. New technologies and new services require new marketing and sales channels and messages, new support structures, new payment mechanisms. The interwoven layers of technology will create new jobs.
Harvard Business Review
JUNE 27, 2023
The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.
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Thinkers360 - Thought Leader Interviews
DECEMBER 26, 2023
Focus Areas: HealthTech, Health and Wellness, Emerging Technology. She is featured, in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on Health and Wellness 2023 , and Announcing the Thinkers360 Top Voices EMEA 2023 , among others.
Leapfrogging
MARCH 19, 2024
AI technologies offer unprecedented capabilities in data analysis, pattern recognition, and predictive modeling, which can significantly enhance the efficacy of the Stages and Gates process. The term may also be applied to any machine that exhibits traits associated with a human mind, such as learning and problem-solving.
Leapfrogging
APRIL 4, 2024
Creating a goal alignment chart can be a helpful way to visualize your objectives: Goal Category Specific Goals Growth Identify new market opportunities Efficiency Streamline operational processes Culture Enhance inter-departmental collaboration Remember to also communicate these goals to all participants beforehand.
Brunner
OCTOBER 18, 2023
If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.
Jeffrey Phillips
MAY 15, 2023
In the uncertainty we face today (this post was written in May 2023), many business leaders are facing uncertainty about what strategies to implement, what plans to make. Many managers and executives will look to the past, to see if there are lessons learned from previous, similar episodes in history.
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