To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing
Brunner
MARCH 1, 2024
In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius. in 2023 to 16% in 2024 , according to Guidant’s annual Small Business Trends report. Show empathy, engage in conversations, and build lasting relationships with customers.
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