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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius. in 2023 to 16% in 2024 , according to Guidant’s annual Small Business Trends report. Show empathy, engage in conversations, and build lasting relationships with customers.

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Safeguarding our Digital Transformation Together

Business and Tech

This trend is expected to persist all the way through 2024, Garter finds. According to Burning Glass Technologies, a labor market analytics firm, the second-fastest growing cybersecurity skill needed over the next five years is cloud security , following on the heels of application security development. Securing the cloud.

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10 of the best innovation podcasts & Innovation newsletters, blogs & podcasts we’ll follow in 2022

Board of Innovation

The best innovation podcasts & innovation newsletters and blogs we'll follow in 2024 We have hand-picked our favorite thought-provoking podcasts that focus on innovation to keep you stimulated in your downtime. Start listening Outside In Focuses on the strategies, philosophies and business models of customer-centered brands.

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From MW to GW’s of Renewable Hydrogen using Electrolyzers

Paul Hobcraft

Kevin, without doubt, is an outstanding, knowledgeable technology evangelist for all things relating to the Energy Transition. The two briefly discussed green Hydrogen and where Electrolyzers will fit within the future strategy of building a broader Hydrogen business. You can watch the 4-minute chat here on YouTube.

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10 Things We’ve Learned From Deploying 400+ Enterprise Innovation Programs

PlanBox Innovation

It’s not just about generating ideas but about systematically converting them into value-creating strategies. 10 – The Power of Employee Engagement Employee engagement is a goldmine of innovation. . #10 10 – The Power of Employee Engagement Employee engagement is a goldmine of innovation.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. Google plans to drop third-party cookies by the second half of 2024 as part of an increasing focus data privacy and security. We’d be happy to chat.  

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Future-Fit Frontier: A Guide to Unlocking Transformative Innovation

PlanBox Innovation

Just as the dust settled, artificial intelligence (AI) emerged, demanding swift comprehension due to its pervasive applications in daily work and the potential to reshape entire markets and industries. Crucially, the integration of advanced AI capabilities significantly empowers these strategies.