Find inspiration behind these 3 surprising market creation stories
Christensen Institute
JANUARY 31, 2023
When you think about smartphones, do you think of Simon? When I say fork, how many of you fearfully associate the utensil with the devil’s pitchfork? Better yet, when you think about vaccines do you assume you’re receiving that vaccine directly from someone else’s body? My guess is that most of you answered “No” for the above three questions, but when looking at the history of these three innovations –the smartphone, the fork, and the vaccine – all of these facts are very relevant to their diffu
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