Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 139

Marketing Strategy Strategy Competition 139

Brunner

JANUARY 5, 2024

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For? What Are the Benefits of Retail Media Advertising? billion in 2020 to $45.38

Software Review 52

Software Review Data Marketing Report 52

The BMI Lab Blog

AUGUST 4, 2017

This business model offers a core value at a competitive price, while numerous extras drive up the final price. Usually, the core service is advertised and offered at very low rates, to get the customers on board. Usually, the core service is advertised and offered at very low rates, to get the customers on board.

Software 45

Software Competition Strategy Strategy 45

Boxes and Arrows

NOVEMBER 24, 2015

Does it matter if your study participants are from B2B vs. B2C companies? It’s therefore not unusual that small business research may occasionally graze the edges of competitive analysis. advertising, marketing, journalism, PR). What about online vs. offline businesses? does the business want to grow?), and revenue.

Tips 65

Tips Study Underperforming Technical Team Report 65