Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. They should have a handle on the challenges and opportunities of modern marketing, but their job is to draw up the strategy, not toss the ball down the field.

Marketing 141

Marketing Strategy Strategy Competition 141

Brunner

JANUARY 5, 2024

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? billion in 2020 to $45.38

Software Review 52

Software Review Data Marketing Report 52

The BMI Lab Blog

AUGUST 4, 2017

This business model offers a core value at a competitive price, while numerous extras drive up the final price. This pattern requires a very sophisticated pricing and marketing strategy. Usually, the core service is advertised and offered at very low rates, to get the customers on board.

Software 45

Software Competition Strategy Strategy 45

Boxes and Arrows

NOVEMBER 24, 2015

There’s quite a bit of variation in terms of business environment, priorities, strategies and other factors across different types of businesses. Does it matter if your study participants are from B2B vs. B2C companies? It’s therefore not unusual that small business research may occasionally graze the edges of competitive analysis.

Tips 65

Tips Study Underperforming Technical Team Report 65