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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 143
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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

This will increase productivity, improve customer experiences, streamline workflows, and reduce costs, resulting in long-term competitive edge. Our combined expertise in digital transformation, omnichannel strategies, and innovation management will empower businesses to stay competitive and adapt to changes in the market and customer demands.”

Culture 98
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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Companies strived to deliver superior value to customers, which they identified as a more sustainable source of competitive advantage than merely having cutting-edge product technology. It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P).

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Why should your company be a Business to Experience company?

mjvinnovation

Other articles associate the acronym B2E with the Business-to-Business (B2B) and Business-to-Client (B2C) business models. Because there is no competition between the terms. Still on B2B and B2C, it is interesting to comment on a few things. Do you agree that the phrase is for both B2B and B2C models? How does B2E work?

Company 52
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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

Learnings from sports competitions Competition in business is similar to sports competitions – there are winners and losers. It also explains why prominent firms, which have been known for their innovative products for years, suddenly lose their competitive advantage?

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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. In a B2C scenario, the business can once again set up a special laboratory – often part of a larger User Research lab within an overall Innovation Lab.

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Satisfied Employees and Customers Translate into Business Success

Tullio Siragusa

The real competitive advantage of satisfied employees is that a trained and motivated workforce proudly works together and contributes their energy to achieving the organization’s collective goals. Businesses like retail, hospitality, and B2C companies with customer service centers. Happy Employees = Happy Customers = Profits.

Training 103