Brunner
JANUARY 5, 2024
Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? billion in 2020 to $45.38
Brunner
OCTOBER 21, 2022
Bots have been an issue since digital advertising started. LinkedIn seems to be behind on bot blocking and crediting back any spend that occurs due to them being so strong on their platform. In deciding on a platform (or platforms), we don’t typically think about bots, but we should. But how effective are those efforts really?
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? If the product you’re testing or exploring touches upon tools and services already in use, it can be motivating to frame user interviews as an opportunity to shape the future of the offering being reviewed. advertising, marketing, journalism, PR).
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