Paul Hobcraft
SEPTEMBER 14, 2018
Recently, I got caught up in some announcement by Siemens, where they announced the acquisition of Mendix, the Low-Code providers, for the explicit purpose to combine Mendix with Siemens MindSphere, claiming it has the potential to cover off all elements of the Smart App Stack. That got my attention.
Qmarkets
JULY 31, 2023
Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. That’s where we come in.
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Brunner
JANUARY 5, 2024
Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Who Does Retail Media Advertising Work For? We’re happy to chat!
Brunner
OCTOBER 21, 2022
LinkedIn seems to be behind on bot blocking and crediting back any spend that occurs due to them being so strong on their platform. We cannot conclude that this is always the case, but advertisers should be cautious when running within LinkedIn and leverage software that verifies the site users beyond LinkedIn’s in-platform metrics. .
New Markets Advisors
OCTOBER 11, 2018
Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Much of the literature on journey mapping comes out of the software UX design space. Add depth by understanding customers’ “Jobs to be Done.”
Innovation 360 Group
SEPTEMBER 6, 2015
New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities).
The Inovo Group
APRIL 17, 2017
These are primarily B2C companies (e.g., P&G), software (e.g., become merely just more ‘software’ once they are commercialized. The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships. Adobe), electronics (e.g.,
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