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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

One Hard Trend future certainty that marketing professionals can bank on is that no matter how old an individual is, they utilize and will continue to utilize digital technology. What an individual does on these devices has a certain amount of variable change around it. Embrace the change and anticipate to navigate!

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? billion in 2020 to $45.38

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Reviving Your Dying Business

The Human Factor

Perhaps you’re not getting customers any more due to a tarnished reputation or perhaps you’re having serious cashflow problems or maybe you’re clinging onto a dying trade. Whatever the case, it is usally always possible to revive a dying business, so long as you’re prepared to make some ruthless changes and start over again.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

What is motivating is providing small business owners and their employees with information and tips on how to run the business successfully: things like offering free accounting software, coaching on social media best practices, and personal access to a member of the support team for assistance. Finance and banking (e.g.,

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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

This article will change that. This is why project management and the processes which support it (such as multi-year planning, business cases, risk management, change management and financial governance) form the backbone of most management frameworks in large companies. No wonder that around 96% of innovation projects fail.

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